10 of the best watch brands

There are dozens of excellent watch brands to choose from, including household names like Rolex and Omega through to renowned specialists such as Patek Phillippe. The choice can feel a little overwhelming.

We’ve chosen 10 of the best watch brands which you’ve probably heard of to give an idea of what you can expect to spend and what you will get for your money.

Here’s a disclaimer for the watch nerds though – I’m aware there are many excellent brands which I’ve excluded. I’ve included a mix of brands I like and a range of prices from £100 to £100,000 with a few second hand prices as well (since we don’t all have £100,000 to spend on a watch).

​They are roughly listed in order of price:

Seiko – £100 to £400 – low priced, some quality features

Seiko watch
Japanese watchmaker Seiko started up in the late 19th century and is certainly at the budget end of the quality watch market. However, you will find some luxury-style features on some of their timepieces.

For example, they sell some of the cheapest ‘automatic’ watches on the market – which means that it is powered by your wrist moving rather than by batteries and ‘quartz’. Prices start from as little as £100.

Towards the upper end of their range (£200 – £400), you’ll find watches with ‘sapphire’ crystal and transparent coating. For those baffled by the jargon,  that essentially means that the transparent front of the watch will be stronger and more scratch resistant than cheap watches, and it will be easier to see in bright sunshine.

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